The Art of Webinar Marketing:
Kindsey Haynes' Techniques
by Kindsey Haynes
What you'll discover
when watching Kindsey's story
- Leveraging webinars for education and engagement.
- Tailoring content for industry-specific needs.
- Partnering with associations for targeted outreach.
- Importance of relatable language in technical fields.
- Utilizing LinkedIn for brand visibility and engagement.
- Effective email marketing for ongoing connections.
- Providing value through educational resources and follow-up.
Meet Kindsey Haynes - Chief Marketing Officer @ Kirkham IronTech
Kindsey Haynes is the Chief Marketing Officer (CMO) at Kirkham IronTech, a security-first company offering a wide range of services, from technical support to advanced cybersecurity.
They are a leading IT and cybersecurity services provider, recognized as one of the Top 250 MSSPs Worldwide.
With a passion for cybersecurity and technology, Kindsey has driven growth and education in her role for over three years.
She has successfully leveraged webinars to educate audiences on the importance of cybersecurity and IT solutions, particularly those targeting law firms and financial institutions.
Kindsey’s strategic approach includes partnering with bar associations for continuing education, enhancing brand visibility on LinkedIn, and leveraging email marketing to engage prospects.
Check out Kindsey's thoughts on content marketing
When it comes to the first step in writing content that customers want to read, Kindsey shares:
"Figure out their pain point! How can you solve their problems? How can you make their life easier?'
She also shares what marketers can do in order to tap into the power of AI and become more effective:
"Don't be afraid of it! AI is an absolute game changer for marketers, most industries actually. There's no going back."
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