Strategic Brand Building And
Marketing Leadership In The Hospitality Industry
by Kristelle Soto
What you'll discover
when watching Kristelle's story
- Marketers should use customer feedback, reviews, and preferences to make informed decisions about product offerings and marketing strategies.
- Building brand recognition and trust is a matter of ‘over-delivering’ and ‘over-topping’ the customers’ previous experiences with even something better.
- Metrics like website visits and sales orders are important for marketers to evaluate the success of marketing campaigns, and these figures help businesses identify what leads them to the sales.
- Establishing a cohesive brand identity across multiple entities requires consistency in branding guidelines and even in providing services to customers.
- Content marketing is no longer just about posting information; it needs to tell stories and it has to be fresh for the customers.
- Marketing leadership qualities such as empathy and adaptability contribute to marketing success and the professional growth of marketers.
- Staying updated on industry trends and maintaining a genuine interest in the field of marketing is crucial for a marketer’s growth and success.
Meet Kristelle Soto - Chief Marketing Officer @ Chiles Hospitality
Kristelle Soto is the Chief Marketing Officer (CMO) at Chiles Hospitality, a family of three amazing waterfront restaurants, a bakery, an organic farm with 26 acres, special events, and a supporter of sustainable and environmentally friendly initiatives on the west coast of Florida.
With over 18 years of experience in marketing, advertising, and branding, Kristelle Soto is a well-rounded business leader. She worked for notable brands like the Financial Times, Study Group, and Manhattan Marketing Ensemble: MME.
Her experience working with renowned brands across world-class cities like Florida, New York, and London has equipped her with extensive industry knowledge.
As CMO of Chiles Hospitality, Kristelle is at the forefront of overseeing the holdings company’s marketing, PR, retail, and event sales for different brands.
Under her leadership, Chiles Hospitality continues to practice its excellent tradition of creating memorable dining experiences and building strong connections with customers.
Check out Kristell Soto's thoughts on content marketing
When it comes to creating engagement using marketing, Kristelle shares:
"Being active daily on social media with content that encourages comments, questions, shares, and likes. Having new photos, videos, and news regularly willl keep people interested."
She also shares about how to keep your brand fresh over time:
"Keep evolving and grow the brand as if it were a person. Give it new opportunities, partnerships, and expand on its offerings. There are so many ways a brand can continue to reach and impact over time."
Kristelle also explains how to incorporate the right tone of voice into writing:
"Once you understand a brand personality and how it should be represented to the world, you can connect with the tone of voice. A lot of this is stemmed from the creator of the business - the person with the vision - which we need to fulfill."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.