Fueling the B2B Marketing Growth Engine
with VALUABLE Content

by Lauren Berkemeyer

YuLife

What you'll discover
when watching Lauren's story

Meet Lauren Berkemeyer

Meet Lauren Berkemeyer - Chief Marketing Officer @ YuLife

Lauren Berkemeyer is the Chief Marketing Officer at YuLife, a revolutionary provider of life insurance and policies providing income in the event of critical illness. 

Before joining YuLife, Lauren held critical marketing roles in notable companies like The Wall Street Journal, Dow Jones-EMEA, and LifeWorks. In each of these roles, Lauren contributed to delivering positive results for the business.

After completing her health coach certification and fitness qualification, she sought opportunities that would let her maximize her commercial marketing experience and health coaching expertise, especially in the well-being industry.  

At YuLife, Lauren leads the company’s marketing initiatives, particularly with an emphasis on brand strategy, storytelling, demand generation, and product marketing.

Lauren advocates for curiosity, initiative, and cross-functional collaboration. All these and more define her commitment and her influential role at YuLife.

Check out Meet Lauren Berkemeyer's thoughts on content marketing

When it comes to connecting customer pain points in marketing, Lauren shares:

"Understanding your customer pain points is critical for the sales process but as critical for marketing. This takes your product from a 'nice to have' to a 'need to have'."

She also shares about how to keep your brand fresh over time:

"Stories keep your brand fresh. The more you build your business, the more your brand builds. Bringing to life the stories of how you have impacted a business or an individual keeps your brand relevant as it's delivering true value."

Also, Lauren explains why buyer personas are important in content marketing:

"Don't boil the ocean. Understand your ICP (ideal customer profile) and connect with them on a relevant and personalized way."

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