Innovative Marketing Leadership in
Product Marketing and Global Branding

by Leslie Olsen


What you'll discover
when watching Leslie's story

Meet Leslie Olsen - Chief Marketing Officer @ C2FO

Leslie Olsen is the Global Chief Marketing Officer (CMO) at C2FO, a global financial technology company that specializes in helping businesses access working capital. 

With over 20 years of B2B marketing and general management experience, Leslie is an expert in bridging marketing leadership, product marketing, and GTM strategies to deliver profitable results for any company.

Under her leadership, Leslie led the global rebrand of C2FO to bring consistency to their marketing efforts that align with the company’s vision and mission.

Moreover, Leslie emphasizes the importance of anchoring marketing strategies to customer insights and market data. She is also passionate about mentoring marketers and other leaders.

Check out Leslie Olsen's thoughts on content marketing

When it comes to buyer personas, Leslie Olsen shares:

"Buyer personas help bring the customer to life, and ensure the customer is front and center in everything you do as a marketer."

Leslie also shares about the challenges of being a CMO:

"Right now, given a more challenging macro environment, and the move to profitable growth (vs growth at all costs) the most challenging thing for a CMO is balancing short vs long term investments. And, in particular, being able to effectively quantify the ROI on longer term investments."

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