Innovative Marketing Leadership in
Product Marketing and Global Branding
by Leslie Olsen
What you'll discover
when watching Leslie's story
Meet Leslie Olsen - Chief Marketing Officer @ C2FO
Leslie Olsen is the Global Chief Marketing Officer (CMO) at C2FO, a global financial technology company that specializes in helping businesses access working capital.
With over 20 years of B2B marketing and general management experience, Leslie is an expert in bridging marketing leadership, product marketing, and GTM strategies to deliver profitable results for any company.
Under her leadership, Leslie led the global rebrand of C2FO to bring consistency to their marketing efforts that align with the company’s vision and mission.
Moreover, Leslie emphasizes the importance of anchoring marketing strategies to customer insights and market data. She is also passionate about mentoring marketers and other leaders.
Check out Leslie Olsen's thoughts on content marketing
When it comes to buyer personas, Leslie Olsen shares:
Leslie also shares about the challenges of being a CMO:
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