Redefining the Senior Living Experience:
A Marketing Mission for Innovation

by Lindsay Hutter

Goodwin Living

What you'll discover
when watching Lindsay's story

Meet Lindsay Hutter

Meet Lindsay Hutter - Chief Strategy and Marketing Officer @ Goodwin Living

Lindsay Hutter is the Chief Strategy and Marketing Officer at Goodwin Living, a non-profit senior living and healthcare organization with innovative programs for active, healthy, older adults who want to live at home as they age

Lindsay holds a degree in journalism from the University of Kansas and an M.A. in Political Science from Northwestern University

She unexpectedly started her career in marketing and communications. Moreover, she has held leadership positions in many organizations.

At Goodwin Living, Lindsay helps support, honor, and uplift the lives of older adults and those who care for them. 

More importantly, Lindsay Hutter leads the organization’s strategic efforts to fulfill and expand the Goodwin Living mission. She also oversees our branding, marketing and communications efforts. 

Check out Lindsay's thoughts on content marketing

When it comes to the importance of metrics, Lindsay shares:

"The metrics tell us how we're doing. So metrics are really important because it gives us us clarity."

She also shares the importance of branding within their industry:

"A brand should tell the story of your ethos. Branding is incredibly important. Your icon must reflect your values as an organization very authentically."

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learned from this interview?
Leave a comment below.