Redefining the Senior Living Experience:
A Marketing Mission for Innovation
by Lindsay Hutter
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What you'll discover
when watching Lindsay's story
- Understanding your customer deeply, including their needs, desires, and decision-making process, is crucial for effective marketing
- Branding should authentically reflect an organization's values and ethos.
- Through various content marketing channels and tailored approaches, businesses can connect with their customers.
- Earned media can be a powerful and cost-effective marketing tool, especially when it helps counter prevailing negative narratives
- Metrics are vital for assessing performance and guiding strategy, but context must be considered when interpreting them.
- AI has great potential in marketing, but it should be embraced thoughtfully and must focus on enhancing human performance and customer service.
- Young marketers should balance leveraging new technologies with timeless skills like empathy, active listening, and immersing themselves in the customer experience.
Meet Lindsay Hutter - Chief Strategy and Marketing Officer @ Goodwin Living
Lindsay Hutter is the Chief Strategy and Marketing Officer at Goodwin Living, a non-profit senior living and healthcare organization with innovative programs for active, healthy, older adults who want to live at home as they age
Lindsay holds a degree in journalism from the University of Kansas and an M.A. in Political Science from Northwestern University
She unexpectedly started her career in marketing and communications. Moreover, she has held leadership positions in many organizations.
At Goodwin Living, Lindsay helps support, honor, and uplift the lives of older adults and those who care for them.
More importantly, Lindsay Hutter leads the organization’s strategic efforts to fulfill and expand the Goodwin Living mission. She also oversees our branding, marketing and communications efforts.
Check out Lindsay's thoughts on content marketing
When it comes to the importance of metrics, Lindsay shares:
"The metrics tell us how we're doing. So metrics are really important because it gives us us clarity."
She also shares the importance of branding within their industry:
"A brand should tell the story of your ethos. Branding is incredibly important. Your icon must reflect your values as an organization very authentically."
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