Marketing Innovation for Customer Acquisition and Retention in Community Banking
by Lindsey Ogan
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What you'll discover
when watching Lindseys story
- Marketers should tie their efforts back to growing revenue or margin to best serve stakeholders and shareholders
- Providing quality content that adds value is more important than simply producing a high volume of content.
- Actively managing brand consistency across channels on an ongoing basis is critical, as things will revert without continued effort.
- Product changes in banking require proactive communication to customers from a regulatory and trust perspective.
- Marketing and sales teams need to collaborate closely, understand each other's roles, and focus on winning as a team.
- Marketing leaders must fearlessly and proactively prepare their organizations for technological disruption to seize opportunities.
- Marketers should embrace AI to automate lower-level tasks and focus on higher-value strategic and creative work.
Meet Lindsay Ogen - Chief Marketing Officer @ Stride Bank
Lindsey Ogan is the Chief Marketing Officer for Stride Bank, the banking engine behind iconic brands like Chime, DoorDash, Lyft, and Stash among others.
She has over a decade of experience in growth marketing and revenue optimization roles, and in 2021, she was recognized by American Banker as one of the nation’s 15 Most Powerful Women in Banking under the age of 40.
In her role at Stride, her team is responsible for designing and scaling revenue strategies across the bank’s divisions and lines of business to increase market share, margin, and brand value.
This is accomplished by aligning the disciplines of innovation, product management, marketing, and analytics. She operates as a cross-functional catalyst, breaking down silos and orchestrating processes across functional teams to execute more effective and efficient strategies in key growth areas.
Check out Lindsey Ogan's thoughts on marketing!
When it comes to facilitating the understanding of customer needs, Lindsey shares:
"The only way to approach it is with disciplined systems. We we have, strategic meetings on a regular cadence."
She also shares why branding is important in their industry:
"In the community banking space, brand as in brand trust, as in, reputation, as in, how, people are associating you with certain activities and values, that is critically important because trust is so important in the financial services industry."
Lindsey explains what marketers can do to tap into the power of AI to become more effective:
"AI tools are not going to replace you. Someone that knows how to use them better than you do is going to replace you."
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