Transformative Marketing for the Moving World: Strategies for Success

by Luciano Froes


What you'll discover
when watching Luciano's story

Meet Luciano Froes

Meet Luciano Froes - Partner & Chief Marketing Officer @ UP.Partners

Luciano Froes is the Chief Marketing Officer (CMO) at UP.Partners, an investment firm focused on transforming the moving world by supporting entrepreneurs in the mobility industry.

With over 20 years of professional experience, Luciano is an accomplished business executive who served public and private markets. He has consistently demonstrated his expertise in key areas like branding, product marketing, and venture capital markets.

Luciano started his marketing journey at Embraer, one of the largest aircraft manufacturers globally. From then on, he held leadership positions and helped deliver significant results for the company. 

Currently, at UP.Partners, Luciano leads marketing initiatives and strategies to support companies that move people and goods cleaner, faster, safer, and at lower cost — on the ground, in the air, on the sea, and in space.

He leverages his expertise to drive innovation and growth in the mobility sector. Luciano works with entrepreneurs and other firms to build a better future for mobility and transportation.

Check out Luciano Froes's thoughts on content marketing

When it comes to creating engagement using marketing, Luciano shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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