Unlocking Asymmetrical Marketing:
The Road to ROI-Centric Excellence
by Mandeep Khera
What you'll discover
when watching Mandeep's story
- Embrace asymmetrical marketing to stand out and maximize opportunities.
- Prioritize creativity and edgy approaches to break through marketing clutter.
- Leverage AI tools to increase marketing productivity and ROI.
- Build a strong channel partner network by providing clear value and support.
- Maintain a collaborative culture that welcomes feedback from the frontline.
- Adapt messaging and differentiation based on real-time customer interactions.
- Overcome economic headwinds by carefully managing marketing spend and metrics.
Meet Mandeep Khera - Chief Marketing Officer @ SecureAuth
Mandeep Khera is the Chief Marketing Officer (CMO) at SecureAuth, a leading access management and authentication company providing secure, passwordless authentication for employees, partners, and customers across various environments.
With a strong background in technology marketing and over two decades of experience, Mandeep has honed his skills in crafting impactful marketing strategies. He is responsible for driving SecureAuth’s market presence and differentiators through innovative and agile marketing techniques.
With a focus on strategic positioning, creative messaging, and measurable results, Mandeep leads SecureAuth’s marketing initiatives. His dynamic approach encourages out-of-the-box thinking and embracing AI tools to enhance productivity. Mandeep’s expertise lies in navigating challenges while creating authentic and engaging brand narratives.
Check out Mandeep's thoughts on content marketing
When it comes to creating engagement using marketing, Mandeep shares:
"Engagement with customers, prospects, and partners is always more fruitful if you keep the audience's pain points and perspectives in mind. Tailoring your messaging to their specific needs and keeping it simple always provides enriching engagement."
He also shares how marketing supports sales:
"Marketing should see Sales as their customer. We have to make Sales successful for the overall good of the company. And, it's one Go-To-Market team and we need to work collaboratively towards our common goals for growth, revenue, profitability, meeting customers' requirements."
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