How This CMO Leverages Network Insights to Boost B2B Lead Generation
by Manoj Jasra
What you'll discover
when watching Manoj's story
- Building high-performing marketing teams requires clear goal-setting, fostering individual connections, and providing meaningful work tied to company success.
- Effective demand generation requires a multi-channel approach, combining content marketing, network insights, and in-person events.
- Generative AI is becoming an essential tool for content creation, but should be used thoughtfully to maintain uniqueness and quality.
- A thorough go-to-market strategy involves understanding customer profiles, pain points, and tailoring solutions accordingly.
- Successful branding in a noisy marketplace involves leveraging existing news and trends rather than trying to create them.
- Metrics are critical for marketing leaders to demonstrate ROI and secure funding for growth initiatives.
- Diverse experience across technical and marketing roles can provide a valuable foundation for a CMO.
Meet Manoj Jasra - CMO @ Emids
Manoj Jasra is the Chief Marketing Officer at Emids, a global player in technology services for healthcare. He brings a unique blend of software development and digital marketing expertise to his role.
Manoj started his career as a software developer before pivoting to digital analytics in the early 2000s. This transition led him to roles in search engine optimization, paid search, and eye-tracking research.
At Emids, Manoj oversees marketing strategies for a company of 2,500 employees serving major healthcare clients across four sectors. He leads go-to-market initiatives, demand generation, and branding efforts.
Manoj is a strong advocate for leveraging new technologies like generative AI in marketing. He emphasizes the importance of metrics, strategic content creation, and building high-performing teams to drive growth.
Check out Manoj Jasra's thoughts on leveraging AI & data-driven strategies in modern marketing
When asked how marketers can leverage generative AI effectively, Manoj shares:
"Teams that are going to be most successful with it are the teams that create the best prompt libraries—ones that are most relevant to their company, their profiles, their prospects—and leverage that to create content."
He also shares how young marketers should approach their education and skill development:
"I would look at niche boot camps versus traditional education. Look at digital marketing boot camps, generative AI boot camps, and boot camps related to AI, demand generation, lead generation, and analytics."
And how marketers can effectively generate demand:
"We have a lot of thought leadership content that we've been creating—thought leadership content specifically tied to our horizontal capabilities and technology services, segmented by vertical."
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