A CMO's Tested Blueprint For Marketing Excellence In Mission-Driven Finance
by Marcella Dalmau
What you'll discover
when watching Marcella's story
Meet Marcella Dalmau – Chief Marketing Officer @ River City Federal Credit Union
Marcella Dalmau is the Chief Marketing Officer at River City Federal Credit Union. She is in charge of the marketing efforts of the credit union that offers financial solutions to diverse communities in San Antonio, Texas.
Marcela’s career demonstrates her adaptability and skillfulness in navigating challenging marketing landscapes. However, her passion for understanding the “why” of a business is what led her to marketing.
At River City FCU, Marcela focuses on connecting the company to the local community through a hyper-targeted marketing approach.
Her role remains pivotal in conveying the credit union’s mission of providing affordable financial solutions and creating a positive impact on members’ lives.
Check out Marcella's thoughts on content marketing
When it comes to creating engagement using marketing, Marcella name shares:
She also shares about how to keep your brand fresh over time:
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