Leveraging AI for 30% Faster Content Research in Healthcare Marketing
by Mari Considine
What you'll discover
when watching Mari's story
- Leadership in marketing involves inspiring creativity and empowering team members, not just focusing on numbers.
- Continuous learning and adaptability are crucial for long-term success in the rapidly evolving marketing.
- AI can be a useful tool for research and efficiency, but the human touch remains crucial in content creation.
- Effective marketing balances creativity with data-driven decision-making.
- Content creation should provide value to the audience while showcasing expertise.
- Metrics are essential, but their true value lies in how they inform strategy and drive action.
- Consistent branding across all touchpoints is vital for building trust and credibility.
Meet Mari Considine - Chief Marketing & Development Officer @ Acenda Integrated Health
Mari Considine is the Chief Marketing & Development Officer at Acenda Integrated Health, a behavioral health care provider serving New Jersey with 56 locations. She found her passion for marketing through her love of creativity and teamwork.
Mari’s career began in university marketing, where she learned to balance creativity with data-driven strategies. She later transitioned to healthcare marketing, drawn by its potential for meaningful impact.
At Acenda, Mari leads a team focused on increasing access to behavioral health services. Her approach emphasizes content creation, multichannel distribution, and leveraging AI as a research tool.
Mari is a strong advocate for metrics-driven decision making and consistent branding. She believes in inspiring creativity within her team while maintaining a focus on organizational goals.
Check out Mari Considine's thoughts on the role of trust and impact in healthcare marketing
When it comes the importance of metrics in marketing, Mari shares:
"It's not just about tracking metrics. It's about how we utilize them. For a lot of our newer team members who aren't used to this, they know how to track data, but how can they use what this information is telling them?"
She also shares how Acenda approaches content creation:
"We're talking to our clinicians. We're trying to identify what questions people have when they come to you. We want to be able to answer those questions head-on before they're even seeking care from us."
And some advice for young marketers:
"Young marketers should focus on mastering the fundamentals. I think that is key because, oftentimes, we get thrown into roles where we are required to be specialists."
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