Practical Insights for Startups to Thrive
in Cybersecurity Marketing

by Mark Durrett

Stamus Network

What you'll discover
when watching Mark's story

Meet Mark Durrett

Meet Mark Durrett - Chief Marketing Officer @ Stamus Networks

Mark Durrett is the Chief Marketing Officer (CMO) at Stamus Networks, a provider of high-performance network-based threat detection and hunting systems.

Mark is an experienced B2B marketing executive. He has broad industry experience in the engineering, technology, and cybersecurity spaces.

As a marketing leader, Mark specializes in helping tech software and hardware product companies from early-stage startups to nearly unicorns.

He has been instrumental in developing and testing Stamus Networks’ go-to-market strategies, customer-centric approaches, and iterative marketing experimentations.

On top of that, Mark specializes in studying new technologies and impact trends and developing systems that accelerate sales pipelines.

Check out Mark Durrett's thoughts on content marketing

When it comes to creating engagement using marketing, Mark shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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