Empathy In Action: Marketing Leadership Strategies For Better Customer Impact
by Marla Kessler
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What you'll discover
when watching Marla's story
- Empathy-driven marketing prioritizes understanding customer challenges, pain points, and psychology to shape effective marketing strategies.
- Marketers must seek roles with clear expectations to ensure personal and professional success in their marketing careers.
- Leveraging one’s network and curiosity to explore diverse opportunities can set marketers up for early success.
- Effective marketing leadership involves helping team members find their strengths and broadening their skill sets for more opportunities.
- Constructive and honest feedback is crucial for personal and professional growth for this acts as the "breakfast for champions."
- The Dyson Sphere Concept teaches entrepreneurs to identify their unique strengths and build their business strategy around them.
- To retain top marketing talents, business leaders should create a culture of accountability, authenticity, and genuine care for team members.
Meet Marla Kessler - Chief Marketing Officer @ Datavant
Marla Kessler is the Chief Marketing Officer at Datavant, a data logistics company for healthcare whose products and solutions enable organizations to move and connect data securely.
Before joining Datavant, Marla worked with notable brands such as IQVIA, McKinsey, and Pfizer.
In each of her executive roles in the mentioned companies, Marla demonstrated her expertise in scaling and transforming businesses through unconstrained analytics, focused execution, and distinctive creativity.
At Datavant, Marla emphasizes the importance of understanding customer challenges and psychology to shape effective go-to-market strategies.
She also advocates for building high-performing teams.
Marla’s insights on empathy-driven marketing, leveraging AI, and cultivating diverse skill sets make her a thought leader in the dynamic landscape of healthcare marketing.
Check out Marla Kessler's thoughts on content marketing
When it comes to creating engagement using marketing, Marla shares:
"Great marketing activates curiosity and empowers people to make better decisions. When you really know your customer, you understand their needs. And then you can use different media to make them interested in how you can help as well as give them the tools they need to succeed."
She also shares how marketing can support sales:
"Marketing and Sales are partners. Customers rely on both to understand their needs, evaluate options, and make decisions. Marketing is the "always on" support that creates a strong environment for Sales to enter into and supports Sales in between customer interactions."
Marla also shares how businesses can keep their brand fresh over time:
"Brands need to evolve without losing their core. You keep them fresh by keeping them relevant to what the customer needs at that moment. So staying current with the customer environment is key."
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