Scaling Marketing at a Fast-Growing Travel Startup
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What you'll discover
when watching Martijn's story
- Choosing the right company and team to work with is just as important as the industry or product you work on.
- Knowing your strengths and weaknesses as a marketer helps you make career decisions and opportunities to pursue.
- A go-to-market strategy should evolve as a company matures, starting with core channels and expanding to diversify audiences and funnel stages.
- Marketing channels should be chosen selectively based on customer intent, with different approaches for the upper and lower funnel stages.
- Marketing content should address different customer needs at various funnel stages from initial trip inspiration to overcoming entry barriers.
- Building a strong brand is essential, especially in fragmented and competitive markets, as it helps companies stand out and diversify their marketing efforts.
- While metrics are important, not everything can be measured, and creativity should be allowed, but core metrics like profit and new customer acquisition are critical for the business.
Meet Martijn Scheijbeler - Senior Vice President of Marketing @ RVshare
Martijn Scheijbeler is the Senior Vice President of Marketing at RVshare, the largest online community for RV renters and owners and a peer-to-peer RV rental marketplace connecting RV owners with outdoor enthusiasts.
With a communications degree focused on building digital products, Martijn has a passion for growing consumer web and mobile products through digital marketing channels.
Over the past 15 years, Martijn has worked in various industries including food delivery, travel, education, and publishing. He joined RVshare because he was attracted by the opportunity to build a product and service in the travel industry that people enjoy.
As SVP Marketing Executive at RVshare, Martijn leads the company’s marketing strategy & execution.
Martijn and his team help RV owners rent out their vehicles to travelers, facilitating the entire process from browsing to booking and experiencing the outdoors.
Check out Martijn Scheijbeler's thoughts on content marketing!
When it comes to acquiring new customers, Martijn shares:
"For new customers, it's much more about educating them. Explaining how features work, explaining how the process works - that is what new customer acquisition efforts are focused on."
He also shares about the importance of branding in his industry:
"The more fragmented the space is, the more important having a well-known brand helps. The only way you really stand out is supply and brand"
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