Building Authority in Real Estate Marketing
to Drive Growth
by Max Rymer
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What you'll discover
when watching Max's story
- Embrace a unique approach in your industry, such as focusing on building relationships and providing value rather than just generating leads.
- Foster a collaborative environment among clients to create a sense of community and encourage them to evangelize your brand.
- Prioritize regular communication with clients, such as weekly check-ins, to strategize, gather feedback, and provide support.
- Invest in paid advertising on social media platforms and sponsor relevant conferences to generate high-quality leads.
- Focus on creating content that builds trust, authority, and personality, rather than relying heavily on call-to-actions or discounts.
- Value the human element in your agency by investing in talented employees and prioritizing creative ideation over automation and AI.
- Success in marketing requires immense effort, going the extra mile for clients, and persevering through challenges, especially in the early years of building an agency.
Meet Max Rymer - Chief Marketing Officer @ Platform Marketing
Max Rymer is a Partner and the Chief Marketing Officer (CMO) at Platform Marketing, a digital marketing agency dedicated to serving real estate agents across the country.
With a degree in marketing, Max started his career in door-to-door sales before transitioning to digital marketing and agency sales.
He founded his own successful digital marketing agency, which he ran for 7 years before exiting and joining Platform Marketing as a partner and CMO.
At Platform, Max helps real estate agents increase their income and build their sphere of influence through unique, content-driven ads.
Under Max’s leadership, Platform Marketing has helped numerous agents grow their annual income by using their services as the primary handler of their marketing efforts.
Check out Max Rymer's thoughts on content marketing
When it comes to creating engagement using marketing, Max shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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