Marketing Leader Shares How Qualitative Research Drives Content Strategy Success

by Meagan Healey

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What you'll discover
when watching Meagan's story

  • Leveraging the personal networks and thought leadership of company leaders can significantly boost brand awareness and engagement.
  • Qualitative research with existing clients can provide valuable insights for validating messaging and understanding pain points.
  • Integrating different aspects of a company's offerings can streamline the customer journey and improve marketing effectiveness.
  • Tailoring content distribution strategies to different channels and audience segments is crucial for effective marketing.
  • Transitioning between different roles in an industry can lead to finding your ideal career path.
  • Access to consumer research data can be a valuable asset for marketers in creating compelling content and stories.
  • Repurposing and repackaging content for different channels and formats can maximize its reach and impact.
Meet Meagan Healey from Dig Insights

Meet Meagan Healey - VP of Marketing @ Dig Insights

Meagan Healey is the Vice President of Marketing at Dig Insights, a full-service market research agency with a proprietary technology platform for innovation research.

Meagan’s journey into marketing began unexpectedly through sales. After completing her master’s in English literature, she moved to London and worked in a startup doing consumer research.

Over time, Meagan transitioned from sales to product marketing and content roles. She found her niche in the consumer research industry, drawn by its growth potential and relevance.

At Dig Insights, Meagan leads marketing efforts for both the company’s full-service offerings and its DIY research platform, Upside. She focuses on integrating these aspects to create a cohesive brand experience.

Meagan’s approach emphasizes tailoring content for different channels and leveraging internal expertise to provide value to clients and prospects alike.

 

Check out Meagan Healey's thoughts on strategic content creation and distribution in marketing

When asked how marketers can leverage consumer research, Meagan shares:

"As a marketer, one thing I've realized is how fortunate I am to have access to consumer research that can be used to create stories and content."

Meagan Healey Tweet

She also shares the benefit of integrating different aspects of a company’s offerings:

"Bringing the platform and the company as close together as possible, and linking them, so that the DIG brand is well-known in the industry for being innovative."

Meagan Healey Tweet

Meagan also reveals how companies can validate their messaging and understand pain points:

"We do a lot of qualitative research, regularly reaching out to our existing clients to validate our messaging and to interview them for a better understanding."

Meagan Healey Tweet

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