Disrupting Marketing Norms: Innovative Ways
to Brand and Community Building

by Melissa Rosenthal

Insight Timer

What you'll discover
when watching Melissa's story

Meet Melissa Rosenthal - Chief Marketing Officer @ Insight Timer

Melissa Rosenthal is the Chief Marketing Officer (CMO) at Insight Timer, a meditation app with the world’s largest FREE library of more than 200k guided meditations, 20k teachers & the world’s most loved meditation Timer.

Melissa is an award-winning executive. She has played pivotal roles in building brands like Clickup, Cheddar, and BuzzFeed. 

She was the CCO of ClickUp and CRO & EVP at Cheddar. For her brand work, she was named to Forbes’ 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and as one of Digiday’s “Changemakers.”

Before joining Cheddar, she led BuzzFeed’s Global Creative Team. Joining the staff in 2010, Rosenthal was a key contributor to the creation and early success of BuzzFeed’s branded content native advertising model.

At Insight Timer, Melissa’s ‘disruptive approach’ makes her a top voice in reshaping how products and communities are built through marketing

Check out Melssa Rosenthal's thoughts on content marketing

When it comes to approaching branding a company’s product and services, Melissa shares:

"There's no one-size-fits-all approach; instead, it requires a deep dive into understanding what sets the brand and its offerings apart from the competition. First and foremost, I believe in immersing myself in the essence of the brand – its values, mission, and personality."

She also shares about how to keep your brand fresh over time:

"Keeping a brand fresh is all about embracing change, staying true to your core identity while adding new layers of creativity, and staying connected with your audience by addressing relevant topics and joining in on the conversation."

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