Aligning Sales and Marketing for unparalleled Success
by Michael Callahan
What you'll discover
when watching Michael's story
Meet Michael Callahan - Chief Marketing Officer @ Acronis
Michael has dedicated his craft to being the creative marketing machine that delivers results. His diverse experience grants him unique perspectives on all aspects related to marketing-sales dynamics.
At Acronis, where Michael leads corporate marketing efforts, he highlights the crucial role of fostering a company culture that prioritizes pipeline coverage and closed deals.
Michael’s leadership propels Acronis to achieve remarkable results in its sales pipeline.
With his extensive experience and forward-thinking approach, Michael Callahan continues to lead Acronis toward excellence in the rapidly evolving world of cybersecurity and cloud storage.
Check out Michael's thoughts on content marketing
When it comes to keeping a brand fresh over time, Michael shares:
He also shares how to work with executive teams to get the most out of the marketing function:
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