Focused and Intent-Based Marketing
for the Cybersecurity Landscape
by Michael Cichon
What you'll discover
when watching Michael's story
- Successful marketing requires being able to clearly explain your company's value proposition in a way that motivates the target audience to engage further.
- Intent-based marketing tools and account-based marketing tools have fundamentally altered B2B advertising by allowing marketers to laser focus on specific segments that show buying intent signals.
- Content is king only when it is geared towards the right audience and delivered through the right medium in the right place.
- Metrics are critical for proving the effectiveness of marketing efforts and should be tailored to the company's specific situation and goals.
- Branding is the creative side of marketing focused on communicating key attributes through visual and textual elements.
- Marketing leadership in organizations is about making a difference at every level, taking ownership of problems, and actively working to solve them with a growth mindset.
- AI has enormous potential to transform marketing, but success will come to early adopters and passionate practitioners who innovate and figure out how to effectively leverage it.
Meet Michael Cichon - Chief Marketing Officer @ 1Kosmos
Michael Cichon is the Chief Marketing Officer (CMO) at 1Kosmos, a cybersecurity company offering distributed identity cloud service that unifies identity verification and passwordless authentication.
Michael is a Silicon Valley veteran with over two decades of experience marketing B2B SaaS solutions for startups and publicly traded companies.
He started his career in sales as a sales consultant, demonstrating ERP systems to manufacturers. Then, he transitioned into marketing, taking on roles in competitive strategy, product marketing, and corporate marketing functions.
Some of the notable companies that Michael worked for include Agari and ThreatMetrix.
At 1Kosmos, Michael spearheads the company’s marketing efforts focused on delivering value to customers by providing innovative and convenient passwordless authentication solutions that solve identity, convenience, and privacy problems.
Check out Michael Cichon's thoughts on content marketing!
When it comes to marketers attracting new customers, Michael shares:
"Marketing to a new audience and attracting new customers really starts with being able to explain yourself in a way that's clear, concise, compelling, and that motivates your target audience to dig deeper."
He also shares how marketers can tap into the power of AI and become more effective:
"AI has the ability to excel based on whatever you can plug into it. The potential of AI is enormous."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.