Excellence in Healthcare Marketing
through Innovation and Technology
by Michelle Dowling
What you'll discover
when watching Michelle's story
- Great marketing leadership encourages a safe environment for teams to share ideas openly and receive constructive feedback.
- Content creation is the backbone of good marketing, and marketers must consider repurposing content for multiple uses and forms.
- Effective go-to-market strategies begin with an in-depth understanding of the target audience.
- Marketing, sales, and product teams must collaborate for successful product launches and marketing strategies.
- Branding efforts require executive support and staying true to the business’s core voice and values.
- Excellence in marketing needs a healthy balance of innovation and data-driven approaches to create effective marketing campaigns.
- Constant measurement and evaluation of marketing activities against goals are necessary for refining strategies and achieving success.
Meet Michelle Dowling - Executive Vice President of Marketing @ Rectangle Health
Michelle Dowling is the Executive Vice President of Marketing at Rectangle Health, a leader in innovative healthcare technology for over 30 years through their comprehensive platform, Practice Management Bridge®, which streamlines daily business operations.
With an extensive background in finance, operations, and relationship management, Michelle is a trusted executive in the healthcare technology space.
She has dedicated much of her career to helping healthcare practitioners use technology to get the most out of their finances and build better relationships with patients.
At Rectangle Health, Michelle’s mission is “to bring value and service to healthcare constituents in order to help practices and patients complete their patient engagement journey.”
Presently, Michelle also conducts continuing education courses and offers materials for the healthcare industry. She is also a Founding Board Advisory Member of Women In DSO®.
Check out Michelle Dowling's thoughts on content marketing
When it comes to creating engagement using marketing, Michelle shares:
"Look at who's winning in today's world, not just your niche, but the world. There's a reason marketers love the day after the Superbowl. We want to see who nailed it the ads and why. No shame in being inspired by what's winning and resonating with an audience!"
She also shares about how to keep your brand fresh over time:
"A fresh brand is consistent yet infuses its perspective on current events. Education wins in marketing, as does storytelling. Convey how people will feel if they bought, went, or participated in your product/service through new content, maybe a fun video - it's naturally engaging."
Michelle also explains how marketers should be thinking about content and the buyer’s journey:
"Today, people are enamored with stories. Real life, authentic stories do more than just connect with a buyer, it creates a vision to a better way. Isn't that marketing's job? Show the audience the path to a new, better, or ideal state. That's achieved through good content."
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