Energized Marketing to Drive Sustainable Change in Power Solutions

by Mitul chandrani

Mission Critical Electronics

What you'll discover
when watching Mitul's story

Meet Mitul Chandrani

Meet Mitul Chandrani - Vice President of Marketing And Business Development @ Mission Critical Electronics

Mitul Chandrani is the Vice President of Marketing And Business Development at Mission Critical Electronics (MCE), which represents a platform of distinctive brands and products focusing on industrial electronic and electrical applications where durability, reliability, and performance in hostile environments are essential.

With over 20 years of professional experience in marketing, Mitul brings a wealth of knowledge and expertise to his role at MCE.

He is highly experienced in developing go-to-market (GTM) strategies and he has a proven track record of generating substantial revenue growth through innovative campaigns, partnerships, and promotions

Mitul started his career in the music industry after completing his MBA in marketing. Then, he transitioned to work for various companies in the bathroom products, tools, and electrical products industries before joining MCE.

At MCE, Mitul leads the marketing efforts for all its brands, serving multiple markets with various solutions. He successfully launched innovative products like the generator replacement solution for RV manufacturers in 2017, which won an award in the RV industry.

Mitul is passionate about creating educational content and relies heavily on influencers, journalists, and internal experts to develop content that is distributed through various channels.

Check out Mitul Chandrani's thoughts on content marketing

When it comes to creating engagement using marketing, Mitul shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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