Empowering Businesses with Comprehensive Consumer Data Insights

BY MONICA GARRIDO
Consumer Edge

What you'll discover
when watching Monica's story

Meet Monica Garrido

Meet Monica Garrido - Vice President Head of Marketing @ Consumer Edge

Monica Garrido is the Vice President and Head of Marketing at Consumer Edge,  a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise.

Monica is a marketing executive with expertise in large matrixed Fortune 500 companies as well as smaller start-ups and global companies.

With a background in neuroscience and consulting, Monica transitioned into marketing after recognizing her natural skills and passion for the field.

She has gained diverse experience in brand marketing, product launches, marketing operations, and data-driven insights across both B2C and B2B spaces.

At Consumer Edge, Monica leads the company’s marketing efforts to help the company achieve its mission of  providing key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making

Monica is a passionate LatinX mother of four, a committed advocate for Neurodiversity, and a dedicated champion for advancing on behalf of women in business.

Check out Monica Garrido's thoughts on content marketing!

When it comes to creating engagement through marketing, Monica shares:

Campaigns that address the various stages of the funnel support education and awareness of the product. Content-led campaigns that provide information, generate interest, and solve problems help engagement.

She also shares her thoughts on how to keep your brand fresh over time:

"Innovation and new product launches maintain a brand's relevance over time and keep it fresh.'

She also shares her thoughts on how to keep your brand fresh over time:

"Start using AI! Explore the different apps for AI including text, visual aids, video etc. don't be afraid to click on that pop up!'

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