Empowering Businesses with Comprehensive Consumer Data Insights
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What you'll discover
when watching Monica's story
- Recognizing growth opportunities and pursuing them, even when they deviate from your initial career path, can lead to exciting and fulfilling roles.
- Understanding a company's core competencies is crucial for identifying new markets and diversifying offerings.
- Customer data provides valuable insights into consumer behavior, competitive landscapes, and market share.
- Tailoring go-to-market strategies based on the maturity and unique characteristics of each target segment is essential for success.
- Leveraging a combination of earned media, content marketing, and targeted campaigns can help establish a brand presence in new markets.
- Measuring both quantitative and qualitative metrics is crucial for gauging the success of marketing initiatives and making data-driven decisions.
- Adapting marketing technology stacks to address the specific needs of each target segment is key to reaching the right audience effectively.
Meet Monica Garrido - Vice President Head of Marketing @ Consumer Edge
Monica Garrido is the Vice President and Head of Marketing at Consumer Edge, a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise.
Monica is a marketing executive with expertise in large matrixed Fortune 500 companies as well as smaller start-ups and global companies.
With a background in neuroscience and consulting, Monica transitioned into marketing after recognizing her natural skills and passion for the field.
She has gained diverse experience in brand marketing, product launches, marketing operations, and data-driven insights across both B2C and B2B spaces.
At Consumer Edge, Monica leads the company’s marketing efforts to help the company achieve its mission of providing key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making
Monica is a passionate LatinX mother of four, a committed advocate for Neurodiversity, and a dedicated champion for advancing on behalf of women in business.
Check out Monica Garrido's thoughts on content marketing!
When it comes to creating engagement through marketing, Monica shares:
Campaigns that address the various stages of the funnel support education and awareness of the product. Content-led campaigns that provide information, generate interest, and solve problems help engagement.
She also shares her thoughts on how to keep your brand fresh over time:
"Innovation and new product launches maintain a brand's relevance over time and keep it fresh.'
She also shares her thoughts on how to keep your brand fresh over time:
"Start using AI! Explore the different apps for AI including text, visual aids, video etc. don't be afraid to click on that pop up!'
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