How Matterport Imaging Transformed Senior Care Marketing at Capstone Healthcare
by Monica Moman
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What you'll discover
when watching Monica's story
- Building authentic relationships and providing consistent, high-quality service are crucial for successful marketing and customer retention.
- Gathering real-time feedback through multiple channels helps companies stay nimble and responsive to customer needs.
- Personalized content and transparent communication build trust, especially in sensitive industries like healthcare.
- Leveraging technology and visual tools can enhance the customer experience and differentiate your brand.
- Content creation should balance showcasing services with respecting client privacy and dignity.
- Effective leadership involves setting clear expectations, providing support, and allowing autonomy for team members.
- Understanding your product or service deeply is essential for authentic and effective marketing.
Meet Monica Moman - Chief Marketing and Engagement Officer @ Capstone Healthcare
Monica Moman is the Chief Marketing and Engagement Officer at Capstone Healthcare, a company providing skilled nursing and assisted living services. She took an unconventional path to marketing, starting as a licensed political social worker.
Monica’s passion for life enrichment led her to Capstone, where she creates therapeutic environments for residents. Her unique role oversees marketing, business development, admissions, and life enrichment coordinators.
At Capstone, Monica ensures authentic marketing by providing transparent information to families during complex transitions. She leverages technology like Matterport Imaging to give virtual tours of facilities.
Monica emphasizes relationship-building and clear, consistent messaging across multiple channels. She leads a collaborative team, many of whom started in other roles at Capstone and moved into marketing positions.
Her approach focuses on showcasing the positive aspects of senior care while respecting resident dignity.
Check out Monica Moman's thoughts on authentic marketing and leadership
When it comes to the role of content in marketing-sensitive services, Monica shares:
"We want to make sure we are being responsible in how we capture content, especially given the intimacy of certain moments. We always want to showcase our residents in a dignified and respectful manner."
She also shares about how companies can ensure authentic marketing:
"Ultimately, whether it’s a daughter referring us for a loved one or a case manager at a hospital, everyone wants peace of mind knowing that the person will receive the best care possible."
And some advice for young marketers:
"Understand your product inside and out. That’s essential. You need to trust that people are truly delivering on what they say they are, ensuring authenticity in your messaging."
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