Comprehensive and Value-based Marketing for Transformative Care Management
by Natalie Schibell
What you'll discover
when watching Natalie's story
- Developing a comprehensive marketing strategy involves using diverse channels and tactics to generate demand and leads.
- Creating high-quality, thought-leadership content that addresses customer pain points and industry trends is a powerful differentiator.
- Establishing clear branding guidelines and ensuring consistency across all touchpoints is essential for building a strong brand identity.
- Product marketing is vital in aligning marketing efforts with sales goals because it helps communicate the value propositions and enables sales teams.
- Effective marketing leadership involves open communication, trust-building, accountability, and empowering team members to excel in their roles.
- Leveraging AI tools can significantly boost productivity and efficiency in content creation and knowledge acquisition for marketers.
- Diverse experiences, including non-traditional paths, can provide valuable skills and experiences for marketing roles.
Meet Natalie Schibell - Vice President, Marketing Strategy, Intelligence, and Insights @ Zyter|TruCare
Natalie Schibell is the Vice President of Marketing Strategy, Intelligence, and Insights at Zyter|TruCare, a purpose-built software and services company for payers, providers, and the government to manage value-based care delivered to anyone, from anywhere, at anytime.
Natalie’s journey to her current role is non-traditional yet meaningful. Natalie is a former Navy Lieutenant Commander with 12 years of distinguished service in the Medical Service Corps. Then, she transitioned into a career as a public health analyst at the CDC.
She then moved to Forrester Research, rising to VP Research Director, before being recruited by Zyter|TruCare.
In her present role, Natalie leads the company’s marketing efforts by leveraging her extensive experience in healthcare technology. More specifically, she spearheads market intelligence initiatives and guides strategic decisions across all departments.
Also, Natalie drives content creation, product marketing, and demand generation strategies to communicate the value proposition of Zyter|TruCare’s comprehensive population health management platform.
Check out Natalie Schibell's thoughts on content marketing!
When it comes to creating engagement using marketing, Natalie shares:
"Creating engagement involves crafting tailored content that addresses customer pain points, personalizing messaging based on customer demographics, actively engaging on social media, and leveraging feedback to continuously improve software features and build trust with clients."
She also shares about how to keep your brand fresh over time:
"We keep our brand fresh by actively and passively listening to our customers, staying abreast of current events, researching markets and our competitors, maintaining a consistent identity, and collaborating with internal and external partners to gain diverse perspectives."
Natalie explains what marketers can do to tap into the power of artificial intelligence and become more effective:
"A.I isn't just a tech tool; it's completely transformed our industry. It automates tasks, personalizes content, predicts trends, engages with customers, refines ads, and optimizes data. It helps us craft exceptional experiences that elevate us as marketers.
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