Distinctive Branding Strategies for
Cybersecurity MARKETING in a Crowded SPACE

by Nathan Burke

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What you'll discover
when watching Nathan's story

Meet Nathan Burke from Axonius

Meet Nathan Burke - Chief Marketing Officer @ Axonius

Nathan Burke is the Chief Marketing Officer (CMO) at Axonius, a cybersecurity system that serves IT and security teams worldwide.

Nathan’s experience with startups allows him to lead Axonius through multiple growth phases. 

His strategic risk-taking involves groundbreaking techniques like leveraging brand ambassadors and creative branding.

By investing in the power of storytelling and taking calculated risks, Nathan has propelled Axonius to an esteemed position in the cybersecurity market.

Most importantly, Nathan is passionate about experimenting with new technologies to help solve problems in the market. This makes him an authoritative source in the cybersecurity industry.

Check out Nathan's thoughts on content marketing

When it comes to helping marketing teams understand and incorporate customers pain points into content, Nathan shares:

"When it comes to producing content, you have to answer the following: what are your readers going to learn from this? Stay away from book report content - don't just state facts. If there's no value, why put it out?"

He also shares about how to keep your brand fresh over time:

"Brands are able to stay fresh when they are built on a core set of values that can be demonstrated in new and creative ways. Stray too far and it seems like you're not being true to who you are. Become too repetitive and you become stale."

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