A Proven Roadmap from Tactical Marketing to Strategic Marketing Leadership

by Nicholas Ayers

Better Agency.IO

What you'll discover
when watching nicholas's story

Meet Nicholas Ayers - Chief Marketing Officer @ Better Ageny

Nicholas Ayers is the Chief Marketing Officer (CMO) at Better Agency, a company that revolutionizes how marketing agencies operate. 

With his background in insurance and sales, Nicholas emphasizes the importance of adapting B2C-style content to engage B2B audiences effectively.

Nicholas highlights the need to avoid typical B2B content pitfalls by infusing personality and creativity into their brands. 

Nicholas also believes that marketing leadership requires effective communication, strategic vision, and thorough research. 

At Better Agency, Nicholas has successfully challenged industry giants by employing bold branding strategies that resonate with clients who seek a fresh marketing approach. 

Check out Nicholas Ayers's thoughts on content marketing

When it comes to creating engagement using marketing, Nicholas shares:

"The quickest way to get people to disengage with your B2B content is to make it look like B2B content because buyer shields go up."

He also shares about how to keep your brand fresh over time:

"When we think about the brand, we think about what and how we're positioning ourselves. It's tacky when you say it like this, but how can we encourage their dreams? How can we, in our messaging, how can we in our products, in our sales process, in everything that we do— how can we justify their failures? How can we confirm their suspicions? Also, and this is a big one, help them throw rocks at their enemies? ."

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