A Proven Roadmap from Tactical Marketing to Strategic Marketing Leadership

by Nicholas Ayers

Better Agency.IO

What you'll discover
when watching nicholas's story

Meet Nicholas Ayers - Chief Marketing Officer @ Better Ageny

Nicholas Ayers is the Chief Marketing Officer (CMO) at Better Agency, a company that revolutionizes how marketing agencies operate. 

With his background in insurance and sales, Nicholas emphasizes the importance of adapting B2C-style content to engage B2B audiences effectively.

Nicholas highlights the need to avoid typical B2B content pitfalls by infusing personality and creativity into their brands. 

Nicholas also believes that marketing leadership requires effective communication, strategic vision, and thorough research. 

At Better Agency, Nicholas has successfully challenged industry giants by employing bold branding strategies that resonate with clients who seek a fresh marketing approach. 

Check out Guest name's thoughts on content marketing

When it comes to creating engagement using marketing, Nicholas shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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