Data: Use It or Lose It to Win Customers

by Patrick Reynolds

BlueConic

What you'll discover
when watching Patrick's story

Meet Patrick Reynolds

Meet Patrick Reynolds - Chief Marketing Officer @ BlueConic

Patrick Reynolds is the Chief Marketing Officer (CMO) at BlueConic, the leading pure-play customer data platform, that liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

Patrick started his career in advertising, working with large global B2C brands for a decade before transitioning to marketing and leadership roles.

Some notable brands Patrick worked for include Carat, Triton Digital, and Mastercard. He has consistently helped brands gain unfair share through proper positioning, superior Go-To-Market strategy, and obsessive focus on execution and business impact. 

At BlueConic, Patrick leads go-to-market strategy, focusing on specific verticals where the platform is ideally suited and leveraging customer advocacy to drive growth.

Patrick believes in the importance of a brand as a collection of associations the market has with a company. He is also dedicated to building a well-rounded marketing team. He encourages young marketers to gain diverse experiences and skills.

Check out Patrick Reynolds' thoughts on content marketing

When it comes to creating engagement using marketing, Patrick shares:

"Fair value exchange. You've got to give to get. Help the customer research even if it might lead them to a competitor. Be straight. Meet them where they are even if and when you'd like them to be somewhere "further". There's a certain law of the harvest vs. microwave mentaility."

He also shares about how to keep your brand fresh over time:

"People grow and evolve. Brands grow and evolve. The key is to do it at a pace that suits you. Just as we give side-eye to the person in our circle constantly trying to "reinvent" themselves, we're similarly jaundiced to brands that latch on to every shiny thing in pop culture. You're not an AI lab. You're a coffee shop."

Patrick explains what marketers can do in order to tap into the power of AI and become more effective:

"Try using it to knock out some of the 'dumb stuff' that's relatively low interest/low skill. Need some social post copy, purely for instance, go from 0-1 with AI. Saves your humans time and effort so they can spend more of both on higher-order pursuits."

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