Best practices to tell stories through
the voice of your customers
by Paul James Mills
What you'll discover
when watching Paul's story
Meet Paul James Mills - Chief Marketing Officer @ Shaw & Co
With deep knowledge and expertise in the UK laws and regulations, financial, and professional services market, Paul can help organizations grow and level up their marketing and sales results.
“I have an entrepreneurial mindset and typically thrive in ‘VUCA’ environments where there is autonomy to innovate, think like a customer, and introduce agile working. I tend to ‘zig’ when my peers’ zag’.” – Paul James Mills.
Check out Paul's thoughts on digital marketing
About how sales and marketing can work together to achieve business objectives, Paul shares:
He also shares how to use marketing to build customer engagement:
incorporate the right tone of voice into writing?
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