Maximizing Sales and Marketing Success with an Innovative Inverted Funnel
by Ryan Yackel
What you'll discover
when watching Ryan's story
- Building a comprehensive financial model requires considering marketing and sales impacts on results from a 360-degree perspective.
- Adapting content strategies to accommodate different product tiers and buyer personas is crucial for diverse organizations.
- Initiating planning with an inverted funnel provides a clear pathway from budgeting to lead conversion.
- Incorporating assumptions about product tier adoption in revenue models helps align marketing activities with business goals.
- Effective sales and marketing collaboration involves providing sales teams with timely, relevant, and adaptable materials, allowing them to control the message.
- Anticipating and preparing for Google's AI-enhanced search algorithm changes is essential for sustaining organic rankings.
- Balancing data-driven strategies with creative endeavors, such as authoring a children's book, adds a unique dimension to marketing professionals
Meet Ryan Yackel - Chief Marketing Officer @ Databand.ai
Ryan Yackel is the Chief Marketing Officer (CMO) at Databand.ai. He leads this company which specializes in improving data engineering efficiency and delivery.
Ryan is an expert in product marketing and data science. His in-demand skills are the driving force behind the success of creating prediction models for banks in detecting anomalies and ensuring data accuracy.
Furthermore, Ryan’s insights into marketing extend beyond traditional boundaries. As a CMO, Ryan continues to innovate marketing and sales efforts despite the evolving landscape of SEO and the intricacies of business growth.
He recently authored a children’s book, ‘Pancakes with Mr. Bear,’ to showcase his creative side.
Ryan’s ability to bridge data-driven insights with a human touch sets him apart as a dynamic marketer and leader.
Check out Ryan's thoughts on content marketing
When it comes to marketing supporting sales, Ryan shares:
"The whole goal of marking is to make sales easier. Besides generating SQLs, marketing needs to give sales the confidence to guide these leads to close. Having weekly or bi-weekly calls to prepare them to win with marketing assets, messages, and data helps build a united GTM team."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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