Effective Marketing Leadership as a Path
for Talent Growth and Empowerment

by Sandra Palumbo Aldi

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What you'll discover
when watching Sandra's story

Meet Sandra Palumbo Aldi from Neota

Meet Sandra Palumbo Aldi - Chief Marketing Officer @ Neota

Sandra Palumbo Aldi is Chief Marketing Officer at Neota, a company specializing in creating automated workflow solutions without writing code.

Sandra is a results-driven B2B business leader in multiple disciplines. Moreover, she excels in developing employees’ talents for teams to achieve new heights. 

Sandra’s commitment to empowering her team is evident in her emphasis on individual strengths and personal development. Her strategic approach involves aligning personal career goals with the company’s needs.

Aside from her commitment to employee development, Sandra is also an expert in executive engagement, go-to-market planning, brand strategy, and messaging. 


Check out Sandra's thoughts on marketing & leadership

Sandra emphasizes the importance of encouraging personal and professional development among her team members.

"The way I encourage and help develop talent over the years is encouraging people to find their strengths and to feel empowered to make the most out of their job."

She also discusses the qualities she looks for in a demand generation expert:

"To me, it is about someone that can take that broad view and based on market conditions, based on the persona we're going after, then like put together the best program for the goals that we're trying to achieve for the audience we're going after."

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