Tech-enabled and Purpose-Driven Marketing
for Growth in Financial Services

by Sasha Olshanetsky

Verdane

What you'll discover
when watching Sasha's story

Meet Sasha Olshanetsky

Meet Sasha Olshanetsky - Chief Marketing Officer @ Verdane

Sasha Olshanetsky is the Chief Marketing Officer (CMO) at Verdane, a specialist growth investment firm that partners with tech-enabled and sustainable European businesses.

With a passion for creating authentic experiences and understanding people, Sasha began her professional journey by managing events and serving esteemed clients such as Vogue, the Barbican, and the V&A.

Sasha also built grassroots marketing skills that led her to work with startups for 5-6 years.

Before joining Verdane, Sasha had over five years of experience in overseeing brand, marketing, and communications at Oxx, a European B2B SaaS venture capital fund.

At Verdane, Sasha is responsible for leading the firm’s marketing and communications efforts, and the community platform. Specifically, Sasha emphasizes the importance of content in reaching their diverse customer base of limited partners and portfolio companies.

Check out Sasha Olshanetsky's thoughts on content marketing

When it comes to creating engagement using marketing, Sasha shares:

"Content becomes really crucial to reach your customers. It's a great way to show what you can do and therefore get access to the best companies."

She also shares why metrics are important in content marketing:

"If you don't measure, you don't know where you can improve, so you have to measure what you can."

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