Tech-enabled and Purpose-Driven Marketing
for Growth in Financial Services
by Sasha Olshanetsky
What you'll discover
when watching Sasha's story
- Marketers can benefit from having diverse marketing skills in their careers.
- Effective marketing involves identifying and catering to distinct buyer personas with specific needs and desires for solutions.
- Content differentiation is crucial in a crowded market to showcase unique value propositions and attract top companies.
- Despite challenges, measuring marketing efforts is essential to track success and make informed decisions.
- Leadership in marketing for investment firms requires innovation, education, and bridging the gap between marketing and the wider team.
- Attracting and retaining top marketers involves a focus on diversity, culture fit, and setting up team members for success.
- Embracing AI in content marketing can save time, optimize processes, and enhance efficiency in creating personalized content.
Meet Sasha Olshanetsky - Chief Marketing Officer @ Verdane
Sasha Olshanetsky is the Chief Marketing Officer (CMO) at Verdane, a specialist growth investment firm that partners with tech-enabled and sustainable European businesses.
With a passion for creating authentic experiences and understanding people, Sasha began her professional journey by managing events and serving esteemed clients such as Vogue, the Barbican, and the V&A.
Sasha also built grassroots marketing skills that led her to work with startups for 5-6 years.
Before joining Verdane, Sasha had over five years of experience in overseeing brand, marketing, and communications at Oxx, a European B2B SaaS venture capital fund.
At Verdane, Sasha is responsible for leading the firm’s marketing and communications efforts, and the community platform. Specifically, Sasha emphasizes the importance of content in reaching their diverse customer base of limited partners and portfolio companies.
Check out Sasha Olshanetsky's thoughts on content marketing
When it comes to creating engagement using marketing, Sasha shares:
"Content becomes really crucial to reach your customers. It's a great way to show what you can do and therefore get access to the best companies."
She also shares why metrics are important in content marketing:
"If you don't measure, you don't know where you can improve, so you have to measure what you can."
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