Results-Oriented Marketing Leadership:
A Proven Path for Growth

by Scott berry

Market Crest

What you'll discover
when watching Scott's story

Meet Scott Berry

Meet Scott Berry - Founder and Chief Marketing Officer (CMO) @ MarketCrest, LLC

Scott Berry is the Founder and CEO of MarketCrest, LLC, an International Award Winning Online Marketing and Consulting firm focused on lead and revenue generation strategies.

Before founding MarketCrest, Scott held senior executive positions for several billion-dollar companies. Some of these notable companies include Accenture, HP/EDS, American Airlines, The Hartford, Premier, MGM Grand, Leo Burnett, American Express, and Bank of America.

Scott’s professional career speaks of his expertise in corporate marketing, business development, creative agencies, and sales management.

Furthermore, he has been featured in multiple print and digital publications. Also, he was named one of the Top 50 most influential leaders in the ad specialties industry. 

At Market Crest, Scott leads a team of talented professionals, guiding them to develop cutting-edge marketing solutions tailored to each client’s unique needs. His passion for excellence and commitment to staying ahead of the curve have earned him a reputation as a trusted leader in marketing.

Check out Scott Berry's thoughts on content marketing

When it comes to writing content that customer wants to read, Scott shares:

"Make sure you are writing content that is easy to read, understand, and consume regardless of the format and device. People are speedreading and multi-tasking, making most content difficult to absorb."

He also shares about how to keep your brand fresh over time:

"Keep the brand fresh by making very minor tweaks over time versus being forced to lead a full rebrand, which can affect the brand's value and confuse clients."

Scott also suggests how marketers should be thinking about content and the buyer’s journey:

"Remember to repurpose the content at each step of the buyer's journey to ensure it can be found and consumed in the format each buyer prefers to use. Is it a podcast, ebook, blog article, infographic, slide deck, or social media? If you get the content right but only offer it in one format, you won't reach enough of the audience to make an impact.

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learned from this interview?
Leave a comment below.