Embedding Sustainability into Business Strategy Through Data Disclosure
by Shannon Joly
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What you'll discover
when watching Shannon's story
- Environmental data disclosure is becoming increasingly crucial for businesses of all sizes across sectors, influencing access to capital and regulatory compliance.
- Strong leadership and respect for marketing/communications can be a major factor in attracting top talent to an organization.
- Effective branding requires balancing distinctiveness with harmonization, especially in complex and crowded ecosystems.
- Rebranding efforts should respect a company's heritage while revealing new potential through updated strategy and identity.
- Building an effective team involves creating a clear functional design with well-defined accountabilities and objectives.
- Embracing change and leaning into periods of uncertainty or transformation can create valuable learning opportunities.
- Maintaining curiosity about other roles within an organization can lead to unexpected career opportunities and growth.
Meet Shannon Joly - Chief Marketing & Communications Officer @ CDP
Shannon Joly is the Chief Marketing and Communications Officer at CDP, the world’s most comprehensive environmental data disclosure system. With a background in financial services, Shannon previously worked at Refinitiv and the London Stock Exchange Group.
Shannon was attracted to CDP by CEO Sherry Madeira, whom she admires as an inspirational leader. At CDP, Shannon leads efforts to reestablish the brand in a complex and crowded ecosystem.
Shannon’s approach to team building focuses on clear functional design and well-defined accountabilities. She emphasizes the importance of marketing, communications, and market activation teams working together.
With nearly 25 years of experience, Shannon is passionate about CDP’s mission to capture crucial environmental datasets for decision-makers across finance, corporations, and governments. She believes in the power of branding to drive organizational transformation and achieve global climate goals.
Check out Shannon Joly's thoughts on marketing and environmental data disclosure
When asked how does CDP help its customers, Shannon shares:
"Through its disclosure system, CDP helps organizations of all sizes and industries uncover the necessary data to understand their environmental impact, enabling them to set targets and develop a transition plan."
She also shares what CDP does:
"CDP is the world's most comprehensive environmental data disclosure system. It captures crucial datasets and redeploys them to various decision-makers across finance, corporations, and governments."
And some advice for future marketers:
"Contribute where you're most passionate. Lean in and find opportunities to learn or add value, especially during times of uncertainty and transformation, because change is inevitable."
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