Innovative Marketing Strategies for the
Higher Education Industry
by SIDRA BERMAN
What you'll discover
when watching Sidra's story
- Adopting a growth mindset and investing time in ongoing education will help marketers stay updated with the constant evolution of marketing trends and tools.
- Prioritize the buyer's perspective over flashy marketing tactics and focus on understanding and meeting the needs of the target audience.
- Fractional CMOs can provide valuable guidance and strategy to startups and offer cost-effective solutions for accelerating product-market fit without the full expense of hiring a full-time executive.
- Building diverse teams with individuals from different backgrounds, experiences, and perspectives can lead to better results and innovative solutions in marketing initiatives.
- Ensuring consistency in branding across all touchpoints, including visual identity, language, and messaging, is crucial for establishing and maintaining a strong brand presence.
- Effective product marketing influences messaging and content and contributes to product development, roadmap planning, and overall sales and marketing strategy alignment.
- Seeking mentorship from experienced business leaders from your network helps marketers gain insights, avoid mistakes, and navigate various situations effectively.
Meet Sidra Berman - Chief of Marketing @ 3E Enrollment Marketing
Sidra Berman is the Chief of Marketing at 3E Enrollment Marketing, a company that delivers the most comprehensive and modern enrollment solutions in the market for one purpose: to drive better enrollment results within an institution’s budget.
With 20 years of experience in all aspects of B2B marketing for tech companies, Sidra has a proven track record of driving growth and leading teams.
She has previously worked with notable companies such as parcelLab, Deltek, Savi Technology, GE, and Engageware.
In each of her roles there, she has demonstrated her expertise in product marketing, cross-functional leadership, and product launches.
As 3E Enrollment Marketing’s CMO, Sidra aims to help more educational institutions in their enrollment efforts through a re-invigorated marketing approach.
Check out Sidra Berman's thoughts on content marketing
When it comes to creating content that customers want to read, Sidra shares:
"People always want to know two things: 1 - how can I be more effective in my role, and 2 - how am I doing compared to others. Providing "how-to" content and industry-wide surveys that allow comparisons have always been popular and effective content."
She also shares about how to keep your brand fresh over time:
"Branding is about the buyers and the image you want to convey. If buyers are accountants, they find rows & columns beautiful--the brand should embrace that. Layer buyer preferences with how you want to be perceived in the market, and that's where any successful brand project starts."
Sidra explains why buyer personas are helpful in content marketing:
"Marketing is about the market, and the market is about the buyers. If you don't understand the pains, needs, and goals of your buyers, it doesn't matter how good your lead gen or PR is--they will fail without knowing your buyers."
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