Innovative Marketing Strategies for the
Higher Education Industry

by SIDRA BERMAN

3E Enrollment

What you'll discover
when watching Sidra's story

Meet Sidra Berman

Meet Sidra Berman - Chief of Marketing @ 3E Enrollment Marketing

Sidra Berman is the Chief of Marketing at 3E Enrollment Marketing, a company that delivers the most comprehensive and modern enrollment solutions in the market for one purpose: to drive better enrollment results within an institution’s budget.

With 20 years of experience in all aspects of B2B marketing for tech companies, Sidra has a proven track record of driving growth and leading teams. 

She has previously worked with notable companies such as parcelLab, Deltek, Savi Technology, GE, and Engageware.

In each of her roles there, she has demonstrated her expertise in product marketing, cross-functional leadership, and product launches.

As 3E Enrollment Marketing’s CMO, Sidra aims to help more educational institutions in their enrollment efforts through a re-invigorated marketing approach.

Check out Sidra Berman's thoughts on content marketing

When it comes to creating content that customers want to read, Sidra shares:

"People always want to know two things: 1 - how can I be more effective in my role, and 2 - how am I doing compared to others. Providing "how-to" content and industry-wide surveys that allow comparisons have always been popular and effective content."

She also shares about how to keep your brand fresh over time:

"Branding is about the buyers and the image you want to convey. If buyers are accountants, they find rows & columns beautiful--the brand should embrace that. Layer buyer preferences with how you want to be perceived in the market, and that's where any successful brand project starts."

Sidra explains why buyer personas are helpful in content marketing:

"Marketing is about the market, and the market is about the buyers. If you don't understand the pains, needs, and goals of your buyers, it doesn't matter how good your lead gen or PR is--they will fail without knowing your buyers."

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