Customer-CENTRIC IN BANKING MARKETING: LEARN, ADAPT, SUCCEED!
by Stan Sorensen
What you'll discover
when watching Stan's story
- Customer-centricity is crucial in banking marketing.
- Embrace innovation while maintaining a personal touch.
- Encourage open communication within diverse marketing teams.
- The need to quickly learn from opportunities in business.
- Ongoing learning and curiosity are essential for marketers.
- Why you should ask questions and challenge the status quo.
- Effective communication is the foundation of marketing success.
Meet Stan Sorensen - Senior Vice President and Chief Marketing Officer @ Altabank
Stan Sorensen is the Senior Vice President and Chief Marketing Officer (CMO) at Altabank (part of Glacier Bancorp), Utah’s largest community bank.
At Altabank, Stan blends technology and human touch to maintain the bank’s community presence. He cultivates unique marketing practices for Altabank with his technology and finance background.
Stan is an expert in customer-centric banking marketing.
Stan’s customer-centric marketing approach creates experiences that extend beyond transactional banking. Streamlined banking and clear communication are the cornerstones of Stan’s marketing strategy.
Stan Sorensen stands out as a corporate and marketing leader.
He values the power of learning, embracing change, and mentoring aspiring marketers. Finally, he always puts the customer at the heart of their banking services.
Check out Stan's thoughts on content marketing
When it comes to helping marketing teams understand and incorporate customer pain points into content, Stan Sorensen shares:
"Talk with customers. I ask my team to spend time in a branch with the front line watching the interaction with customers. And to spend time with customer care, listening to support calls. Nothing can take the place of hearing things first hand."
He also shares about how to keep your brand fresh over time:
"We evaluate our core messages regularly to make sure they reflect the market and customer needs. We introduce new campaign creative each year."
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