Customer-CENTRIC IN BANKING MARKETING: LEARN, ADAPT, SUCCEED!
by Stan Sorensen
What you'll discover
when watching Stan's story
Meet Stan Sorensen - Senior Vice President and Chief Marketing Officer @ Altabank
At Altabank, Stan blends technology and human touch to maintain the bank’s community presence. He cultivates unique marketing practices for Altabank with his technology and finance background.
Stan is an expert in customer-centric banking marketing.
Stan’s customer-centric marketing approach creates experiences that extend beyond transactional banking. Streamlined banking and clear communication are the cornerstones of Stan’s marketing strategy.
Stan Sorensen stands out as a corporate and marketing leader.
He values the power of learning, embracing change, and mentoring aspiring marketers. Finally, he always puts the customer at the heart of their banking services.
Check out Stan's thoughts on content marketing
When it comes to helping marketing teams understand and incorporate customer pain points into content, Stan Sorensen shares:
He also shares about how to keep your brand fresh over time:
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