A story of Booktopia becoming one of the top online book retailers in Australia
by Steffen Daleng
What you'll discover
when attending STEFFEN'S talk
- How did Booktopia manage to grow consistently every year in the competition with Amazon and other online book retailers?
- How did Steffen and Booktopia help students feel more security around purchasing their books?
- How did Steffen guide the Booktopia team in overcoming the fear of resistance from the partners of universities?
Meet Steffen Daleng - CMO @ Booktopia
Steffen Daleng is a CMO at one of the biggest online book stores in Australia, called Booktopia with 6 billion products on the website and 3 million active customers from all over Australia and New Zealand.
Thanks to advances in technology and substantial warehousing space, the Booktopia team can ship out more than 40,000 books every day to Australian and New Zealand households.
Over the last 18 years, Booktopia has been recognized and awarded by multiple organizations across different industries.
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