Navigating Product Marketing in the Cybersecurity World with Stephanie Broyles
by Stephanie Broyles
What you'll discover
when watching Stephanie's story
- Continuous learning and adaptability are key in a dynamic marketing career.
- Product marketing is fundamental for startups to understand their product and target audience.
- In product marketing, defining the category and differentiation are crucial for success.
- Category experience and expertise in product marketing can drive efficient market entry.
- Marketers should always focus on value proposition and solving real problems for customers.
- Curiosity and a hunger for learning are valuable qualities for career growth in marketing.
- Be open to diverse experiences and seize opportunities to maximize career potential.
Meet Stephanie Broyles - Chief Marketing Officer @ Adlumin
Stephanie Broyles is the Chief Marketing Officer (CMO) at Adlumin, a leading cybersecurity company that specializes in providing innovative solutions for businesses.
Adlumin Inc. offers an all-in-one security operations platform and managed detection services for mid-market organizations, covering threat hunting, incident response, compliance support, and more. Their platform suits both independent use and enhancement of managed service providers’ capabilities.
As CMO at Adlumin, Stephanie excels in maintaining consistent branding, driving demand generation, and prioritizing product marketing to position the company for growth.
Her extensive experience and leadership have contributed to Adlumin’s remarkable success, boasting a 97% customer renewal rate and a 137% Net Revenue Retention (NRR).
Stephanie values the hunger for learning and curiosity. She emphasizes the importance of being adaptable and taking every opportunity that comes your way.
Check out Stephanie's thoughts on content marketing
When it comes to creating engagement using marketing, Stephanie shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
She also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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