Beyond Forms and Data:
Innovative Marketing Leadership in Action
by Steve Hartert
What you'll discover
when watching Steve's story
- Prioritize human-created content over automated solutions for better engagement.
- Utilize analytics tools to measure customer behavior and optimize marketing strategies accordingly.
- Build a strong brand identity to differentiate in competitive markets like online form builders and the tech industry.
- Startups should focus on solving specific customer problems rather than chasing unrealistic goals.
- Marketing leaders must initiate building a culture of continuous learning and adaptability within marketing teams for success.
- Use sales teams as valuable sources of customer insights and market trends.
- Encourage a mindset of curiosity and openness to new marketing tools and techniques to stay ahead.
Meet Steve Hartert - Chief Marketing Officer @ Jotform
Steve Hartert is the Chief Marketing Officer (CMO) at Jotform, a powerful online form builder that makes it easy to create robust forms and collect important data.
With over 20 years of experience in marketing, Steve has a proven track record of driving successful marketing strategies and initiatives. He has helped build best-in-class brands and growing market share for emerging companies, including tech, B2B, and B2C.
Steve believes in the power of human-centric content creation and distribution. Throughout his career, he has emphasized the importance of genuine and engaging content to connect with the target audience.
Steve’s leadership at Jotform focuses on managing and leading the company’s global marketing strategy, strategic planning, advertising, sales, public relations and communications activities.
Under his guidance, Jotform has maintained a strong brand presence in the competitive online form builder and data collection tools market.
Check out Steve Hartert's thoughts on content marketing!
When it comes to creating engagement using marketing, Steve shares:
"Once you learn who those buyers are, the content starts to write itself because now you know what their needs are, where their pain points are, and how you think they should be approaching it. Once you can do that for somebody, they'll find your product and that's half the battle. "
He also shares about how to keep your brand fresh over time:
"Branding is key to us. So our goal has always been to push ease of use, not complicate things, make it very simple for people to come in, and create that sign-up, right at the beginning. You make it very easy for them to sign up, make it very easy for them to create a form, and then make it very easy for them to go ahead and take that data and then take action against that data. Those have been our three mantrasand that's what our branding has always been pushing all along. "
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