The untold story of Account-Based Experience: susann beermann's insightS
by Susan Beermann
Please note: This interview features Susan Beermann back when she was the Chief Marketing Officer of ContentStack.
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What you'll discover
when watching Susan's story
- A successful CMO must think like a businessperson, focusing on driving revenues rather than getting lost in marketing metrics.
- It's vital for companies to integrate brand-building with lead generation and pipeline development for a well-rounded marketing strategy.
- Successful content marketing involves working across different teams, orchestrating roles, and facilitating smooth handoffs between them.
- Consistent and productive collaboration between marketing and product teams is essential for delivering products that meet customer needs.
- Content automation and AI are emerging technologies with exciting potential for marketing, improving content generation, workflow automation, and personalization.
- The account-based experience emphasizes a holistic approach to orchestrating campaigns.
- Effective marketing involves keeping pace with evolving technologies and ensuring that the brand's messaging aligns with its market and customer base.
Meet Susan Beermann - Chief Marketing Officer @ Contentstack
Susan Beermann is the Chief Marketing Officer (CMO) at Contentstack, a leading company in the content management and digital experience space.
Susan is an expert in bridging marketing metrics and business growth. Moreover, she emphasizes the importance of brand building as an integral marketing element and its role in driving successful campaigns.
At Contentstack, Susan is committed to integrating modern technologies like AI into their products and marketing efforts to enhance productivity and content velocity.
Susan also spearheads the narrative around headless CMS (Content Management System) and the delivery of content experiences that are consistent, data-driven, and at scale.
Her expertise in account-based marketing and brand-building positions her as a thought leader in the industry.
Check out Susan's thoughts on content marketing
When it comes to building your foundation for marketing, Susan shares:
"As marketers, we must stay close to the customer, listen to them, and learn from them. This will create a sound foundation on which you build your strategy, messaging, and initiatives."
She also shares why buyer personas are important:
"One-size-fits-all messaging will not breakthrough the incredible amount of noise we are hit with. It is important to understand the unique challenges, interests, and desires of each persona and tailor your messaging to them."
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