The Untold Story of Account-Based Experience: Susan Beermann's Insights
by Susan Beermann
What you'll discover
when watching Susan's story
- Effective marketing leadership involves aligning efforts with business goals and focusing on driving revenue rather than just generating leads.
- Collaborative communication between marketing and product teams is essential for successful product launches and messaging.
- An integrated approach, like account-based experience, involves multiple teams working together cohesively to achieve marketing goals.
- Building relationships with the product team to translate technical features into customer benefits is crucial for effective product positioning.
- AI is rapidly evolving and holds the potential to significantly enhance content creation and marketing workflows.
- Experimenting with AI tools and staying updated on their developments is vital for staying competitive in marketing.
- Being open to new technologies and embracing them selectively can help marketers stay ahead of the competition and avoid falling behind.
Meet Susan Beermann - Chief Marketing Officer @ Contentstack
Susan Beermann serves as the Chief Marketing Officer (CMO) at Contentstack, a composable DXP, delivering content and digital experiences through APIs, offering agility and flexibility. Their composable DXP, with a 100% open MACH architecture, stands out in the market.
With a strong marketing background, Susan has been driving Contentstack’s success with revenue marketing, content strategy, and aligning marketing efforts with business goals for revenue generation.
Her leadership drives innovation by integrating AI for enhanced productivity and content delivery, all while staying open to emerging technologies with a practical approach.
Check out Susan's thoughts on content marketing
When it comes to creating engagement using marketing, Susan shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
She also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.