The Value Of Forward-Thinking Leadership in Commercial Real Estate Marketing
by Susan Bloomfield
What you'll discover
when watching Susan's story
- Successful marketing leadership requires a visionary mindset and a focus on building strong and collaborative teams.
- Empowering talent and a culture of trust and innovation are crucial for driving organizational growth and success.
- Effective marketing strategies involve aligning marketing and sales efforts, understanding each team member’s roles, and working towards common goals.
- Leveraging AI technology in marketing requires a careful balance between innovation and ethical considerations.
- In commercial real estate marketing, creating demand involves consistent content and stories that are relatable, relevant, and timely.
- Content creation and distribution should be tailored to meet the needs and preferences of the target audience, and it must utilize multiple channels for maximum impact.
- Leadership in marketing organizations involves leading by example, being present for your team, and continuously challenging yourself and others to strive for excellence.
Meet Susan Bloomfield - Chief Marketing Officer (CMO) @ Stream Realty Partners
Susan Bloomfield is the Chief Marketing Officer (CMO) at Stream Realty Partners, a firm specializing in commercial real estate services including leasing, property and facilities management, investment sales, development, and sustainability.
With over 25 years in marketing, sales, and research, Susan is a trusted leader in the commercial real estate sector. Her professional journey reflects a diverse skill set in marketing, operations, business development, storytelling, and sales.
Before joining Stream Realty Partners, Susan held key positions in companies like Colliers International, CBRE, and John Burns Real Estate Consulting.
In her CMO role now, Susan strategically leads the Stream’s national marketing, business development, digital transformation, and sales enablement platform. A strong focus on culture, talent empowerment, and driving value for both investors and occupiers marks Susan’s leadership at Stream.
Susan was also recognized as Globe Street’s 2021 Woman of Influence in Marketing and Communications.
She is on a mission to actively connect technology, human experiences, and the greater purpose of improving the way people work in commercial real estate.
Check out Susan Bloomfield's thoughts on content marketing
When it comes to creating engagement using marketing, Susan shares:
"We tell stories that connect to our targeted audience(s), defining and articulating the value that we need to communicate and the best medium(s)/channels for distribution. We are always analyzing data to understand what's working and where we need to pivot."
She also shares about how to keep your brand fresh over time:
"We look at our brand a little differently. Our people are the brand. Because they are constantly evolving in their experience and how they deliver service, our brand will reflect that. It's about being fluid and reflecting the value of our people."
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