Data to Decisions: Marketing Strategies
for Today’s Brands to Thrive

by Suz Pathmanathan

Brikl

What you'll discover
when watching Suz's story

Meet Suz Pathmanathan

Meet Suz Pathmanathan - Vice President of Marketing @ Brikl

Suz Pathmanathan is the Vice President of Marketing at Brikl,  the leading e-commerce platform for MicroStores worldwide, and helps custom sportswear and promotional products companies set up online stores.

With over 15 years of marketing experience, Suz brings a wealth of expertise in communications and brand strategy to her current role at Brikl.

As a marketing leader, she combines strategic insights with a deep understanding of brand storytelling to drive engagement and business growth.

Suz began her career in consumer goods, mastering the basics of marketing, brand management, and customer engagement. Transitioning to digital marketing as the industry evolved, she found her passion in B2B marketing, combining data-driven strategies with creative storytelling.

At Brikl, Suz plays a pivotal role in driving growth and innovation. She leverages her extensive experience to build and manage agile teams and establish an environment where creativity and data-driven decision-making thrive. 

Her leadership ensures that Brikl’s marketing and branding efforts resonate with customers and align with the company’s strategic vision.

Check out Suz Pathmanathan's thoughts on content marketing

When it comes to creating engagement using marketing, Suz shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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