Strategic Vision and Tactical Execution
for FinTech Marketing
by Suzanne darmory
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What you'll discover
when watching Suzanne's story
- Pursuing your passion and following what inspires you can lead to a fulfilling and successful career in marketing.
- Understanding and serving your target audience's needs is crucial, even if you have a complex B2B2C business model.
- Leveraging data, metrics, and testing is essential for optimizing marketing strategies and building strong customer relationships.
- Regularly refreshing and innovating your brand is critical for staying relevant and avoiding the risk of disappearing.
- Finding the perfect balance between a company's vision and the tactical execution of marketing initiatives is key to a CMO's success.
- Mentoring and developing the next generation of marketers is vital to a marketing leader's role and can be incredibly rewarding.
- Embracing AI and machine learning in a way that feels comfortable is important for marketers to stay ahead in the rapidly evolving technology landscape.
Meet Suzanne Darmory - Chief Marketing Officer @ Refundo
Suzanne Darmory is the Chief Marketing Officer at Refundo, the only minority-owned fintech banking partner in the tax industry that helps tax professionals serve the underbanked within our community.
With over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives, Suzanne is a renowned and award-winning industry leader.
She started her professional career as a junior copywriter and spent most of her career in New York City and London, before eventually taking on marketing leadership roles.
As Refundo’s CMO, Suzanne is dedicated to empowering communities with financial literacy and availability throughout the year. She leverages her vision and expertise to develop and champion the end-to-end marketing strategy for the Refundo suite of products to drive business growth.
Check out Suzanne Darmory's thoughts on content marketing!
When it comes to creating engagement using marketing, Suzanne shares:
"I have a few fundamental rules: 1. Know your target; 2. Develop your brand and brand voice; 3. Create an engaging brand story; 4. Get personal; 5. Get social."
She also shares how to keep your brand fresh over time:
"It is critical to start with a brand audit and make sure it happens a few times a year. Then revisit your buyer persona and the acquisition funnel they go through along the way. Innovate to revitalize and strengthen your brand as needed."
She also shares about how to keep your brand fresh over time:
"AI is such a hot conversation right now. We must embrace it in the way that we individually feel most comfortable to move onto the next conversation.."
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