The 70-20-10 Rule: A CMO's Framework for Marketing Innovation
by Suzanne (Seligman) Reimer
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What you'll discover
when watching Suzanne's story
- Successful marketing leaders need a holistic understanding of various marketing disciplines and the ability to see the big picture beyond specialized roles.
- Content creation and distribution remain important, but the rise of AI tools requires marketers to focus on adding unique value and human insight.
- Understanding your target audience's behavior and pain points is crucial for developing effective go-to-market and demand generation strategies.
- Effective branding requires consistent messaging across channels and the ability to distill complex ideas into engaging, bite-sized content.
- Adaptability and willingness to pivot in one's career can lead to more exciting and fulfilling opportunities in marketing.
- A balanced approach of using proven marketing channels while experimenting with new ones can optimize results and drive innovation.
- Data and metrics are essential for making informed marketing decisions and demonstrating ROI, especially in the digital age.
Meet Suzanne (Seligman) Reimer - CMO @ Lotlinx, Inc.
Suzanne (Seligman) Reimer is the Chief Marketing Officer at Lotlinx, Inc., a company providing AI and machine learning technology for the automotive dealership sector.
With over 25 years of marketing experience, Suzanne began her career in CPG marketing at Unilever before making a pivotal shift to smaller B2B businesses and startups in 2013.
She has successfully transitioned from traditional marketing to embracing digital and technological advancements in the field.
At Lotlinx, Suzanne leverages her extensive experience to educate dealers on adopting new technologies and drive demand in a challenging, niche market.
Her approach includes a mix of tried-and-true methods and innovative strategies, emphasizing the importance of data-driven decision-making and holistic marketing perspectives.
Check out Suzanne (Seligman) Reimer's thoughts on marketing strategy
When it comes to how marketers should approach channel selection, Suzanne shares:
"I follow the 70/20/10 rule where I dedicate 70% to tried-and-true channels, 20% to observing what competitors are doing, and 10% to trying completely new things."
She also shares why metrics are important in marketing:
"Without data, you're flying blind. I've been a fan of ROI estimates even before they became mainstream. Data is essential to making informed decisions."
And some advice for young marketers:
"Experience different parts of the marketing mix and be able to craft a story that explains why it's important to get people to give you that chance."
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