Branding for a Century-Old Tradition:
A CMO’s Efforts to Drive Growth

BY TERESA LOW
ACME Smoked Fish

What you'll discover
when watching Teresa's story

Meet Teresa Low

Meet Teresa Low - Chief Marketing Officer @ Acme Smoked Fish Corporation

Teresa Low is the Chief Marketing Officer (CMO) at Acme Smoked Fish Corporation, one of the leading producers and distributors of smoked fish and pickled fish products in the United States.

With over 20 years of proven track record in building brands and driving growth, Teresa Low is known as a strategic and creative global marketing executive. 

Teresa developed a passion for marketing through her love for watching and listening to advertisements. This led her to pursue a career in advertising, where she cultivated her skills in brand building and understanding human behavior.

After completing her MBA in the US, Teresa transitioned from the agency side to the operational side of marketing, working for companies like Hershey.

At ACME, she is primarily responsible for driving the vision and growth agenda of ACME, through effective brand building marketing strategies and programs.

With her extensive experience across various industries, Teresa brings fresh ideas and a unique perspective to Acme Smoked Fish Corporation. She is passionate about learning new things and connecting the dots from her previous experiences to drive innovation and growth in her current role.

Check out Teresa Low's thoughts on content marketing!

When it comes to creating engagement using marketing, Teresa shares:

"People engage when you provide something helpful and of value to them."

She also shares about how to keep your brand fresh over time:

"Understand cultural trends and consumer needs. Stay Relevant while remaining true to core essence of your brand."

Teresa explains how she works with the executive team to get the most out of the marketing function:

"I make sure that I understand key business priorities and objectives so that I can allocate marketing resources to the right priorities. Also, I make sure I showcase results and successes from my team's work."

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