Content Creation and Extension Strategies
to Drive B2B Marketing Growth

by Thomas Bain

VulnCheck

What you'll discover
when watching Thomas's story

Meet Tom Bain

Meet Thomas Bain - Chief Marketing Officer @ VulnCheck

Thomas Bain is the Chief Marketing Officer (CMO) at VulnCheck, a leading cybersecurity company that helps organizations outpace cyber adversaries with vulnerability intelligence in real time. 

Thomas is an experienced B2B cybersecurity marketing leader. He brings his expertise in strategic messaging, product and partner marketing, and investor and public relations to his CMO role at VulnCheck. 

Moreover, he is responsible for driving enterprise capabilities and overseeing the company’s content strategy.

Thomas is certainly passionate about his work in marketing and cybersecurity. That’s why he regularly blogs about such topics and speaks at many industry-related events.

For Thomas Bain, all his works and efforts can be summed up in his statement, “Have a vision. Tell the story. Drive value.”

Check out Thomas Bain's thoughts on content marketing

When it comes to creating engagement using marketing, Guest name shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learned from this interview?
Leave a comment below.