Embracing Product-led Growth
as a Path to B2B SUCCESS

by Tim Matthews

CyCognito

What you'll discover
when watching TIM's story

Meet Tim Matthews

Meet Tim Matthews-Chief Marketing Officer @ CyCognito

Tim Matthews is the Chief Marketing Officer at CyCognito, a company that provides organizations with cybersecurity protection on their digital attack surface. 

In his marketing leadership roles at various companies, Tim Matthews has demonstrated his expertise in product-led growth, demand generation, and product positioning.

At CyCognito, Tim Matthews emphasizes using proven product-led growth strategies and go-to-market techniques. Moreover, he emphasizes the significance of building great products as the foundation of a successful brand.

Tim Matthews also loves to write and speak about marketing, technology, and their intersection. In 2014, Tim published his book, The Professional Marketer

Check out Tim Matthews's thoughts on content marketing

When it comes to creating engagement using marketing, Tim Matthews shares:

"Create content - whether written, audio or visual - that is the best in the market. People seek to understand and will gravitate to quality."

He also shares about how to keep your brand fresh over time:

"Stay current with design trends and with your customers. Make sure you have people on your team who are the same age as your customers so you are not blind to new things."

Tim also explains how marketing can support sales:

"Marketing helps sales by understanding what customers want. The marketing team creates offers to attract customers and trains sales to have conversations that resonate."

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