Building Strategic Ways to Thrive in Construction Marketing

by Tracie Patten

Marker

What you'll discover
when watching Tracie's story

Meet Tracie Patten

Meet Tracie Patten - Vice President of Strategic Marketing @ Marker

Tracie Patten is the Vice President of Strategic Marketing at Marker, a progressive, woman-owned commercial construction firm based in central Ohio that believes construction should be a fun and exciting realization of their clients’ visions. 

As an experienced leader, Tracie is well-known for her expertise in strategic planning, consumer behavior studies, internal and external messaging, brand positioning, and client experience development aligned to meet marketing and corporate goals. 

Tracie’s role as a leader heavily focuses on encouraging and supporting people. She believes that leaders should help their team members do great work and rise to their best ideas.

Moreover, throughout her career, Tracie has applied her marketing and strategy expertise across various industries, including manufacturing, dermatology, nonprofit, private equity, insurance, and wealth management. 

At Marker, Tracie is at the forefront of the company’s growth, a testament to the strong dedication of their teams and Tracie’s strategic marketing expertise.

Check out Tracie Patten's thoughts on content marketing!

When it comes to creating engagement using marketing, Tracie shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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