Overcoming Challenges in Marketing
for Infrastructure Solutions

by Tracy DeJarnett

Hobas Pipes USA, Inc.

What you'll discover
when watching Tracy's story

Meet Tracy DeJarnett

Meet Tracy DeJarnett - Chief Marketing Officer @ Hobas Pipe USA, Inc.

Tracy DeJarnett is the Chief Marketing Officer (CMO) at Hobas Pipe USA, Inc., a manufacturer of large-diameter fiberglass pipes for sanitary sewer, storm sewer, potable water, penstocks, industrial applications, and more.

Tracy is an award-winning, passionate, and creative growth marketer focused on helping others expand their influence and grow.

With a career spanning various industries including NASA, Microsoft, and Sprint, Tracy brings plenty of experience and experience to her role at Hobas Pipe USA.

Since joining the company, Tracy has helped grow Hobas Pipe USA’s database from 0 to 6,000 contacts. She is passionate about helping municipalities and cities address the challenges of aging water infrastructure through Hobas Pipe’s corrosion-free and high-performance solutions.

Tracy’s marketing approach involves a combination of thought leadership, digital marketing, trade publications, and high-touch experiences such as tours and roadshows to educate customers about their products.

Check out Tracy DeJarnett's thoughts on content marketing

When it comes to facilitating an on-going understanding of customer needs, Tracy shares:

"We do surveys and we test messages so that we know what those pain points are. And we're always testing that and trying out our messaging to make sure it's resonating with our customer."

She also shares about how to keep your brand fresh over time:

"Branding is important, because you need your audience to start preferring your brand."

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