Achieving Marketing Excellence through Authentic Customer Connections

by Zarina Stanford

bazaarvoice

What you'll discover
when watching Zarina's story

Meet Zarina Stanford

Meet Zarina Stanford - Chief Marketing Officer @ Bazaarvoice

Zarina Stanford is the Chief Marketing Officer (CMO) at Bazaarvoice, a technology company based in Austin, Texas, serving 13,000 brands and retailers with user generated content, social and contextual commerce for product discovery, consideration, purchase conversion, and loyalty.

Before joining Bazaarvoice, Zarina Stanford demonstrated her skills and expertise in different roles for several companies. Zarina worked for some of the most notable brands including Rackspace Technology, Syniti, SAP, and IBM. 

In 2021, Zarina Stanford became a Board Advisor at FortyTwo.VC.

For all her remarkable work as a business leader, Zarina received several recognitions such as  the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and Women of the Decade in Technology & Innovation at the Women Economic Forum in 2018.

At Bazaarvoice, Zarina leads the company’s marketing efforts by focusing on customer engagement, brand-building, and go-to-market strategies. Moreover, she is passionate about agile leadership, inclusion, and being purpose-driven.

Check out Zarina Stanford's thoughts on content marketing

When it comes to creating engagement using marketing, Zarina shares:

"The important part is that as you think about the voice of the shoppers who would buy your product as an example, you want to make sure that others can trust what they say. So under the tone and the bearing of what we also do is to make sure that they are authentic. This is to supplement your traditional planned content. But organic content is what people are going for right now."

She also shares how marketers should be looking at content and the buyer’s journey

"Content is still king or queen is still the most important thing. For marketers, in particular, that's how your narrative and that's how your value proposition, how your distinction is going to come in, as well as inspire what the customers want to go through."

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