From NGOs to B2B Marketing: Alina Luchian's Transformation

by Alina Luchian

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What you'll discover
when watching Alina's story

Meet Alina Luchian from Flixier

Meet Alina Luchian - Chief Marketing Officer @ Flixier

Alina Luchian is the Chief Marketing Officer (CMO) at Flixier, a video editing tool that empowers video editors and content creators to edit and repurpose videos efficiently.

With a background in NGOs, Alina transitioned to the B2B marketing and MarTech space, aligning her passion for marketing with making a meaningful impact.

At Flixier, Alina’s team focused on capturing demand through SEO-based strategies and fine-tuning the user personas.

Flixier’s mission is to provide a tool for video editors and creators to deliver engaging content quickly without the need for expensive software or extensive editing skills.

Alina’s dedication to empowering video editors and content creators shines through as she helps brands communicate their product stories effectively.

Check out Alina's thoughts on content marketing

When it comes to creating engagement using marketing, Alina name shares:

"Internal Engagement by regularly sharing marketing initiatives, goals, successes, and lessons with the extended team. External Engagement by forging a strong connection with users and being highly responsive, attentive, and empathetic to their needs and feedback."

She also shares about how to keep your brand fresh over time:

"Success lies in stakeholders' ability to adapt the brand to evolving audience needs and preferences. Regularly gather feedback, stay attuned to market trends, and be agile in making necessary adjustments while maintaining brand essence and values."

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